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Books (2)

Sites:

http://www.wiley.com/legacy/compbooks/figallo/

» Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining a Competitive Edge
Companion site of a book written by Cliff Figallo, who presents technologies and community development techniques suitable to web-based communities. Includes links to other resources.
http://www.wiley.com/legacy/compbooks/figallo/

http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=7595

» Net Gain: Expanding Markets Through Virtual Communities
Book by Hagel and Armstrong presenting scenarios and how online communities were used strategically to build value to customers and gain a competitive edge.
http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=7595

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