Web Directory

» Combining ethnographic and clickstream data to identify user Web browsing strategies
   This paper describes a novel approach that combines data from direct observation, user surveys and server logs to analyse users' browsing behaviour.
   http://informationr.net/ir/11-2/paper249.html

» Configure Web Logs in Apache
   Explains improving traffic analysis by configuring Apache logs.
   http://articles.sitepoint.com/article/configuring-web-logs-apache

» Customising Your Logfiles
   Tutorial from: Apache Week
   http://www.apacheweek.com/features/logfiles

» Dr. Dobbs: NetIQ WebTrends Reporting Center 5.0, Enterprise Edition
   Review of WebTrends, with mention of other tools.
   http://www.ddj.com/architect/184411751

» Drilling Down
   Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a special attention to modeling, CRM, and database marketing techniques.
   http://www.jimnovo.com/

» Drilling Down the Customer
   By Michele Masterson. Aiming to crack the customer code and translate the browsing and buying habits of online shoppers into e-commerce dollars, many e-tailers are turning to usage-analysis software as an alternative to traffic measurement services, such
   http://ecommerce.internet.com/news/insights/trends/article/0,,3551_205891,00.html

» Extended Log File Format
   W3C's description of the Extended Log File Format. Most flexible of the log formats
   http://www.w3.org/TR/WD-logfile.html

» IAB: Metrics and Methodology
   The IAB Media Measurement Task Force provides the standards the net uses for measurement.
   http://www.iab.net/standards/measurement.asp

» Insights - Trends: Case Study: Half.com
   How half.com handled its search for a Web Analytics solution.
   http://ecommerce.internet.com/news/insights/trends/article/0,,10417_1565681,00.html

» Intelligent Enterprise Magazine - Up Close And Personal
   A review of a collection of analysis and personalization tools.
   http://www.intelligententerprise.com/000929/feat5.shtml

» Intelligent Enterprise Magazine: Scalable Systems
   A collection of articles about the issues in making huge data warehouses of web and clickstream data.
   http://www.intelligententerprise.com/ports/search_scalable.shtml

» LOGML - Log Markup Language
   Designed to describe log reports of web servers. Mining web-data that has been collected from web server logfiles, is not only useful for studying customer choices, but also helps in organizing web pages. The structure of a web site is represented as a we
   http://www.cs.rpi.edu/~puninj/LOGML/

» Measuring Web Site Traffic - Computerworld
   Describes both do-it-yourself and companies which help analyze site logs.
   http://www.computerworld.com/managementtopics/ebusiness/story/0,10801,71989,00.html

» The Mirror Conspiracy or HTTP Logs
   An approach to extracting information from HTTP logs using functional programming is presented, including full source code under the GNU GPL license.
   http://bachue.com/alejo/httplogs.html

» There's Gold in Them There Log Files!
   Using your Web server log files to direct your traffic building efforts and measure your success.
   http://wdvl.com/Internet/Management/

» Tracking Users: What Marketers Really Want to Know
   An overview of web traffic analysis techniques, from log file analysis to real-time feeds from packet sniffing monitors.
   http://www.ddj.com/architect/184413957?pgno=5

» Vital Web Stats — And More
   Review by eWeek Labs of two products that provide high-level analysis and reporting but take very different approaches: WebTrends Reporting Center 5.0 and SiteCatalyst.
   http://www.eweek.com/c/a/IT-Management/Vital-Web-Stats151And-More/

» Web Analysis Tools in Transition
   With big intelligence software vendors moving into their turf, Web analytics companies must evolve or die.
   http://www.baselinemag.com/article2/0,3959,463196,00.asp

» Web Site Checkup
   Far from moribund, Web analytics offerings provide a wide variety of analysis, reporting capabilities. eWeek.
   http://www.eweek.com/c/a/IT-Management/Web-Site-Checkup/

» Web Site Traffic Analysis Information
   An "about.com" section to help one understand how to analyze web site log data. Lots of ads and popups.
   http://webdesign.about.com/cs/traffic/

» Web Watchers - Computerworld
   A roundup of skills, training and salary information for Web data analysts.
   http://www.computerworld.com/careertopics/careers/skills/story/0,10801,73527,00.html

» Website Publisher - Traffic Analysis Primer
   Primer on traffic analysis covers types of tracking programs and uses for the information they provide.
   http://www.websitepublisher.net/article/traffic_analysis_primer/

» Why Webstats are Meaningless
   Outlines an argument claiming that WWW access statistics can be worse than meaningless. This document was originally written in 1995 to explain the statistics at Cranfield University.
   http://www.goldmark.org/netrants/webstats/

» XML.com: What Is Web Analytics
   Eric Petersen has put together a guide to web analytics resources, from the books that should be read to the tools to use. Eric is the author of Web Site Measurements Hacks.
   http://www.xml.com/pub/a/2005/10/12/what-is-web-analytics.html