Web Directory

» Brand personality
   A relationship with a brand can be like a relationship with another person.
   http://haas.berkeley.edu/~market/PAPERS/AAKER/BOOKS/BUILDING/brand_personality.html

» Give your brand in marriage
   For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.
   http://www.jrcanda.com/art_brandmarriage.html

» Propagandium.com
   a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash].
   http://www.propagandium.com/

» The Advertising Graveyard
   Gallery of controversial advertisements which clients declined to run.
   http://www.zeldman.com/adgraveyard/

» The power of hype
   Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing.
   http://www.forbes.com/forbes/1999/1101/6411228a.html