Web Directory

» Daily Doc: Lorillard, Aug 30, 1978
   Presentation, references, and context of the famous Lorillard memo which states "the base of our business is the high school student."
   http://www.tobacco.org/Documents/dd/ddbasebusiness.html

» Marketing to America's Youth: Evidence from Corporate Documents
   Article in scientific journal surveys tobacco industry memos and corporate documents on marketing to teens.
   http://tc.bmjjournals.com/cgi/content/full/11/suppl_1/i5

» Memos Highlight Importance Of 'Younger Adult Smokers'
   Washington Post article summarizes what the tobacco industry was saying privately about youth smoking.
   http://www.washingtonpost.com/wp-srv/national/longterm/tobacco/stories/memos.htm

» Smoking Howitzers: Youth Smoking
   Internal memo shows Philip Morris knew that teenagers used their product, studied teen smoking extensively, and were worried about any decrease in youth smoking, since it would affect their future customers.
   http://www.pbs.org/wgbh/pages/frontline/shows/settlement/case/youth.html

» The Smoking Gun: Tobacco And Teenagers
   "The documents the tobacco industry didn't want you to see." E.g. RJR 1975 RJR marketing memo: we must increase our share of the "young adult market, the 14-24 age group".
   http://www.thesmokinggun.com/tobacco/tobacco.html

» Tobacco Marketing and Young People
   Case study of UK tobacco marketing memos shows the tobacco industry has built up a detailed picture of young people and how to get them to get them to smoke.
   http://www.tobaccopapers.com/casestudies/Yth-Smoking.pdf